Gotta Read The Labels: Folding Cassettes
It was 2007 when I became aware of Sic Alps, a San Fran psych-garage act that were somewhat of an obsession following my purchase of and connection to the album Pleasures and Treasures . Pleasures and Treasures was the band's proper full-length debut, but they'd produced some 7" singles and 12" and cassette EPs, all of which were issued by labels like City, Animal Disguise, Awesome Vistas, Skulltones, and Folding Cassettes. Folding Cassettes was a cassette label owned by former Sic Alps member Mike Donovan, the sort of SF-area enterprise meant to keep the oddball creatives and fringe artists documented and available to any against-the-grain listenership willing to dig into the catalogue. I was very drawn to the Folding Cassettes website, not only because of the tunes that were made available, (some of which I remember being experimental noise projects), but because of its aesthetic. From memory, I recall the entire interface being built from a single image of a rugge
